Will Pharma renews corporate identity and website
As of Feb 8th 2021, Will Pharma will switch to a new corporate identity. This includes a renewed logo, font and color palette. The implementation of the new style, has started with this website, that allows a first time introduction to our new identity. All other communication materials will be converted successively.
The origins and history of Will Pharma have been given a more prominent face in the new style. With that we already move towards our upcoming 100th anniversary. In order to maintain our recognizability in the market, an evolution of the existing logo and retention of the primary corporate identity color has been chosen. In addition, we created the space to express more explicitly that we are a Belgian / Dutch company, focusing on the Benelux with an eye for local care. Maurienne Will: "We want to show more clearly that we are reliable and accessible."
Improving care is a joint effort. Connection and partnership are central to the new style. This is illustrated by the iconic "W" that is being introduced, that forms a single unit from individual elements.
Past and future are reflected in the new logo. A revamped representation of our company name and the addition of the foundation in 1924, are now united in one image. The experience of generations for the health of tomorrow.
Given our attention to sustainability, the implementation of the new corporate identity is based on existing stock of materials. The aim is to destroy as few old materials as possible. Materials that are left over will be recycled.
For questions about Will Pharma's new corporate identity, please contact robin.katoen@willpharma.com